InnerView Group
InnerView Group is a sales performance consultancy that helps consumer product and services brands grow revenue by aligning their priorities, messaging and methods.
Description
At InnerView, companies work with us because they are not seeing the sales results they want or need, but are not sure how to optimize their performance. We are not traditional sales trainers, but rather consultants that bring a methodology that translates go-to-market strategies into clear sales plans.
Our expertise is the sales conversation, specifically high-consideration, consultative consumer purchases. These are products and services that consumers typically purchase infrequently where they require some guidance through the buying process.
The solutions we deliver are tailored to the way companies go to market because the sales conversations are unique:
Our expertise is the sales conversation, specifically high-consideration, consultative consumer purchases. These are products and services that consumers typically purchase infrequently where they require some guidance through the buying process.
The solutions we deliver are tailored to the way companies go to market because the sales conversations are unique:
- Channel-Based Sales - This work primarily focuses on manufacturers who are selling consumer goods through dealers and distribution channels. Our solutions focus on enabling the right conversation throughout the value chain, from the manufacturer's sales reps, down to the point-of-sale rep (retail associate, contractor, etc.). This includes a range of goods in Home Improvement (flooring, windows, doors, decking, siding, etc.), Consumer Finance and Pharmaceuticals.
- Direct-to-Consumer Sales - Our approach focuses on building and supporting a consistent, consultative conversation with consumers. Our methodology for designing and implementing sales processes has proven to not only improve results, but sustain them as well. Industries include Internet/Telecommunications, Home Security, Pest Control, Consumer Banking, Energy and Luxury Goods. We have supported sales teams in call centers, retail, field/door-to-door, chat, in-home - virtually any human sales touch point.
Benefits
Improved Sales Conversion
Our programs routinely deliver 5-15% improvement in base conversion for existing products, and have seen conversion grow as much as 33%.
Increased Customer Satisfaction
Our efforts have produced marked improvements across customer metrics including Net Promoter Score (NPS), Customer Satisfaction (CSAT) scores and online rating sites.
Faster Speed to Market
We accelerate adoption for sales teams around new sales initiatives (products, services, offers) and reduce the time it takes to see expected sales results.
Retain Sales Talent
Our approach deepens engagement and increases productivity across sales teams. We have seen sales retention increase 15-20% as a result.
