Portal Content and Resource Lifecycle Management

Giving portal users the content and resources they need at the right time in their selling or buying journey.

Description

The delivery of content to the portal is critical for an engaging experience tuned to different persona roles and their needs. This solution encompasses all phases of making this happen whether the portal is for partners, employees or customers.

Key Business Impacts

A high-quality portal that delivers the best possible experience for specific target personas.
A content experience that ensures the right content is available when needed for the task at hand for portal users.
Increased content ROI for contributing marketing and operations teams.

Key Insights

Increased portal engagement and user satisfaction
Portal engagement data correlated with user business outcomes
Reduced content development spend

Targeted Users

Chief Revenue Officers
Direct/partner sales teams
Corporate/partner marketing
Portal/partner program managers

Services Available

Content strategy aligned with target user productivity
Content structure for personalized portal delivery
Content pairing aligned with user context data
Governance strategy and training

Resources

Portal Content and Resource Lifecycle Management

Get the details on managing content and resources to ensure portal users always get what they need for their role and for their task at hand.