Partner Ecosystem

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Portal Content and Resource Lifecycle Management

Giving portal users the content and resources they need at the right time in their selling or buying journey.


The delivery of content to the portal is critical for an engaging experience tuned to different persona roles and their needs.  This solution encompasses all phases of making this happen whether the portal is for partners, employees or customers.

Key Business Impacts

  • A high-quality portal that delivers the best possible experience for specific target personas.
  • A content experience that ensures the right content is available when needed for the task at hand for portal users.
  • Increased content ROI for contributing marketing and operations teams.

Key Insights

  • Increased portal engagement and user satisfaction
  • Portal engagement data correlated with user business outcomes
  • Reduced content development spend

Targeted Users

  • Chief Revenue Officers
  • Direct/partner sales teams
  • Corporate/partner marketing
  • Portal/partner program managers

Services Available

  • Content strategy aligned with target user productivity
  • Content structure for personalized portal delivery
  • Content pairing aligned with user context data
  • Governance strategy and training