# Structured
> The most comprehensive channel marketing automation platform

Canonical page: https://ecosystemsolutions.360insights.com/partners/structured
Marketplace: 360insights Ecosystem
Last updated: 2025-09-30
Logo: https://assets.partnerfleet.app/pavg561i46w49b3ro8u2awnwuipl

## At a glance
- Capabilities: [Marketing Automation](https://ecosystemsolutions.360insights.com/t/ecosystem-partners/marketing-automation)
- Website: [structured.ai](https://structured.ai/)

## Call to actions
- **Learn More** — submit the contact form on https://ecosystemsolutions.360insights.com/partners/structured

## About
The world’s leading enterprise-grade channel marketing automation platform. Structured provides prominent technology brands like IBM, Google, Zoom, HPE, Dell, TD SYNNEX, Ingram Micro — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, Structured has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.

## Screenshots
- [Campaign Automator, unique to Structured, partners can now activate multi-touch campaigns once, to run over a course of weeks or months. Full campaign automation from one screen within Structured. All campaigns have full data and reporting for both vendors and partners alike. (video)](https://youtu.be/A7OwzsIosR0)
- [With Structured's drag and drop editor, both vendors and partners can create sales/marketing content directly within our content management tool without having to know HTML/photoshop. No more WYSIWYG. All content is automatically cobranded for partners as well. The Drag and Drop editor enables fast and easy editing and ways our customers can manage content on their own. (video)](https://youtu.be/7p1B1ePNrvU)
- [Unique to Structured, personalized videos, provide partners with the ability to easily cobrand and customize existing videos with their logo company name and even a short intro or outro video that can be recorded. (video)](https://youtu.be/nJQwI_jYkTk)
- [Provide unique personalized experiences for partners based on their profile (who they are, where they are logging in from, and what they are interested in). Partner Profile Data can be collected and shared automatically to Structured via SSO. Benefits to this include increase adoption, engagement and retention as all content, languages and information within partners' Structured experience are tailored specifically to their needs. (video)](https://youtu.be/9wbG3_9-XXo)
- [Guide new and returning users through onboarding and training exercises that accelerate learning and lead to better platform adoption. Track partner activity throughout each step of the smart journey. Incentivize partners with rewards, spiffs, MDF and more to utilize behavior modification. ROI includes increased partner adoption and long term engagement. (video)](https://youtu.be/0MSjsInfmxI)
- [Offer partners embedded website content syndication to 'own' a piece of real estate directly on the partner site. Ensure that your content is being displayed accurately, and properly from your partners. For partners, they don't have to worry about constantly updating product or company details, as you can manage it properly. One time activate via an iFrame code, and its set it and forget it. Include content like gated assets, lead capture forms, downloadable materials and even videos. (video)](https://youtu.be/OB6V_IIV6xM)
- [Translate all sales/marketing content within Structured to over 130 languages at the click of a button. This is included at no extra cost Platform UI is also available in 19+ Languages natively. (video)](https://youtu.be/LM-e-y6x_2g)
- [Scale your ability to produce webinars for your channel partners, keep your brand in front of their customers, and drive more demand for your products Produce webinars centrally and provide your partners with a pre/post event marketing engine to drive attendees to a single webinar. (video)](https://youtu.be/cL3aahWgLTE)

## Benefits
- **SIMPLE AND EASY TO USE PARTNER EXPERIENCE** — Simple and easy to use partner experience highlighted by 100% platform customization and partner personalization.
- **100% FOCUS ON CHANNEL MARKETING** — Structured’s 100% focus on Channel Marketing allows us to provide our customers with the best TCMA Platform on the market.
- **DATA DRIVEN APPROACH TO MAXIMIZE ROI** — Data driven approach providing customers with analytics to maximize their ROI.
- **INNOVATIVE AND FORWARD THINKING** — Structured is an industry leader providing powerful tools such as ChannelGPT - the first generative AI tool designed specifically for the channel, video personalization, webinar syndication and much much more!

## Resources
- [Structured Key Differentiators](https://assets.partnerfleet.app/82a8t7gugpxmc42dbsrv2kpfj03c) — Take a look and see the 8 core and key differentiators between Structured and our competitors.  This detailed deck takes you through an overview and details about our major differentiators, and include benefits both to vendors and partners.
- [The Ultimate TCMA Partner Success Guide](https://assets.partnerfleet.app/4996z422dwa5fqkeny3jjg1rcrs9) — Your TCMA platform should be the engine that drives partner engagement with demand generation. Our "Ultimate Guide to Partner Success" shares the best practices learned from providing TCMA to many of the leading technology companies in the world over the past 10 years.
- [The Ultimate Guide to TCMA Platforms](https://assets.partnerfleet.app/tgjrufjgmvmks7hjvvd12sgtinv3) — Discover the ins-and-outs of the top TCMA solutions and learn why integrating them with PRMs is crucial. Explore features that set them apart from traditional marketing automation, such as cobranding, personalized video, digital advertising, webinars, and social syndication.
- [TCMA Pretenders and Contenders](https://assets.partnerfleet.app/zuj52zqhhucob2yi2op9a8ia6zg8) — Automation is becoming increasingly necessary, and it's important to learn how to differentiate between high-quality and low-quality channel marketing platforms. Our eBook can help you identify the best options available by comparing their capabilities. Take your time and make informed decisions to stay ahead of the competition.

## Associated listings
- [Through Channel Marketing Automation](https://ecosystemsolutions.360insights.com/partners/through-channel-marketing-automation) — The most comprehensive channel marketing automation platform · Logo: https://assets.partnerfleet.app/mh5d4p8yak8d4in9nkd8770d855o