Superglue Partner Engagement Platform

Engage with partners efficiently. Co-sell predictably.

Description

Superglue's Partner Engagement Platform lets you set up automations that guide your partner and sales teams through each step of the co-selling process.

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Benefits

Automate repetitive tasks in your partner workflows.

Our workflow builder lets you set up automated actions that are triggered by deal updates in your partner tech stack (CRM, Crossbeam or Reveal, PRM).

Notify partner managers when partners or deals need attention.
Let partner managers trigger pre-drafted, AI-powered emails.
Tell your AEs when partners can help source and close deals.

Get your AEs to follow your co-selling process - without having to train them.

Our automated Slack alerts not only tell your AEs when partners can help them with deals - We also make it easy for them to ask for your help in engaging a partner and moving a deal forward.

Get access to over 30 pre-built partner automation workflows.

Our partner automation blueprints give you a best-practice structure to follow for all parts of your partner program including onboarding, enablement, nurturing, portal adoption, co-selling, and more - so you can automate more of your partner process, while still delivering a personalized experience for your partners.

Resources

Why a partner activation funnel is the key to co-selling at scale

If you want to achieve co-selling at scale, you have to build an engaging, consciously designed partner activation funnel that systematically carries your contacts from the lunch-and-learn all the way through to referral, and (and this is important) beyond.

Technology and Expert Services

Superglue Partner Engagement Platform

Engage with partners efficiently. Co-sell predictably.