Partner Ecosystem

Find a trusted technology partner, marketing services agency or channel consultant

Technology

Composable SaaS solutions for end to end Ecosystem success

Solution Providers

The companies that are powering new levels of Ecosystem Orchestration

Expert Services

Integrated service offerings that drive Ecosystem strategy execution
header Software and Services Partner Orchestration Program image

Build Your Software and Services Partner Orchestration Program

Purposefully drive orchestrated ISV and Services Partners relationships resulting in increased customer value, competitive advantage, scalable revenue and Win/Win/Win for you, your partners and joint customers.

Description

  • Define an operating framework for ISV/SI end-to-end co-sell and delivery, identifying customer, partner, and vendor value prop, success criteria, and outcomes.
  • Structure and scope a proscriptive program including processes, people, resources, and governance, aligned to the vendor software partner and SI programs.
  • Scope an agile pilot to test the program with a focused group of ISV/SI partners, defining roles, processes, resources/tools & ROI.

Key Business Impacts

  • Align targeted SI and ISV to go to market with your revenue team.
  • Drive alignment between your and your ISV(s) partner GTMs to ensure downstream coordination with SIs and the revenue teams. 
  • Prioritize GEOs & gain buy-in on  aligned processes.
  • Motivate SIs to campaign and build demand for joint offerings.

Key Insights

  • Most Vendor / Strategic ISV GTMs are fragmented (strong agreement at a global level fall apart on a regional and market unit level).
  • Strategic ISVs struggle to gain the attention of vendor AEs who are busy sellling their own software.
  • Strategic ISVs are typically quite inefficient and struggle to scale the GTM with the vendors' SI/Services channel.
  • SI/Services channel are motivated but typically not enabled to support vendor + ISV better together solutions.

Targeted Users

Any B2B SaaS or Solutions company with more than $100mm in ARR and an existing set of priority ISVs with whom they have build and tested better together solutions.

Services Available

Available on a Globally basis and on-demand

Resources

Realize the Full Value of Your Software and Service Partner Marketplace with Integrated Ecosystem Clusters image
Realize the Full Value of Your Software and Service Partner Marketplace with Integrated Ecosystem Clusters

This article explains our approach to orchestrating integrated tech and services partner ecosystem clusters and the three required vectors.
How to Orchestrate Tech and Services Partner Ecosystems image
How to Orchestrate Tech and Services Partner Ecosystems

Digital Bridge Partners empowers organizations to unlock ecosystem potential armed with a co-sell motion that results in predictable revenue.