Partner Ecosystem

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header Through Channel Marketing Automation image

Through Channel Marketing Automation

Our mission is to simplify channel marketing collaboration between vendors and their channel partners to increase revenue.

Description

The world’s leading enterprise-grade channel marketing automation platform

StructuredWeb provides prominent technology brands like IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.

Media

  • ChannelGPT: CreateAI
  • ChanneltGPT: EditAI
  • ChannelGPT: TranslateAI
  • Campaign Automator
  • Drag & Drop Editor
  • Personalized Video
  • Platform Personalization
  • Smart Journeys
  • Website Content Syndication
  • Webinar Syndication

Key Business Impacts

Partner demand generation
  • Simple setup for faster time to market
  • Integrated, always-on campaigns
  • Cobrandable, editable templates
  • Multi-format content syndication
  • Custom dashboards and reports

Partner engagement
  • Hybrid engagement models
  • Personalized portal experience
  • Support for customers and partners
  • Custom communications and alerts
  • On-demand training

Channel revenue
  • Customizable partner enablement
  • Integrated lead management
  • Integrated opportunities management
  • Fully extensible to third-party apps
  • Robust performance reports

Key Insights

Gain visibility and insights across your channel marketing and sales activities from content adoption, partner engagement, campaign execution, campaign ROI and more.

  • Multi-level reports. Evaluate performance from standard and custom reports at several levels - reseller, vendor, distribution partners, vendor regions and global.
  • Custom dashboards. Design dashboards at multiple levels (partner, vendor, distribution partners, region and global) using a proven analytics tool.
  • Google Analytics. Embed Google Analytics code to track a single or several partner portals distinguished by language, country, region and more.
  • Portal analytics. Track and measure partner activity from login to assets view, downloads and execution.
  • Tableau integration. Create your own high-quality reports with a leading analytics tool, and securely integrate data from other sources including Salesforce.

Targeted Users

  • Channel Marketers
  • Content Creators
  • Channel Vendors

Services Available

  • Marketing concierge
  • Marketplace
  • Support and Training

Resources

StructuredWeb ChannelGPT Sales Sheet image
StructuredWeb ChannelGPT Sales Sheet

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StructuredWeb - The Ultimate TCMA Partner Success Guide image
StructuredWeb - The Ultimate TCMA Partner Success Guide

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The Ultimate Guide to Through-Channel Marketing Automation Platforms image
The Ultimate Guide to Through-Channel Marketing Automation Platforms

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StructuredWeb eBook - TCMA Pretenders and Contenders image
StructuredWeb eBook - TCMA Pretenders and Contenders

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