Through Channel Marketing Automation

Name: Through Channel Marketing Automation
Author: Structured

Our mission is to simplify channel marketing collaboration between vendors and their channel partners to increase revenue.

Description

The world’s leading enterprise-grade channel marketing automation platform

Structured provides prominent technology brands like IBM, ServiceNow, Google Cloud Platform and Veeam — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.

Media

Key Business Impacts

Partner demand generation

Simple setup for faster time to market
Integrated, always-on campaigns
Cobrandable, editable templates
Multi-format content syndication
Custom dashboards and reports

Partner engagement

Hybrid engagement models
Personalized portal experience
Support for customers and partners
Custom communications and alerts
On-demand training

Channel revenue

Customizable partner enablement
Integrated lead management
Integrated opportunities management
Fully extensible to third-party apps
Robust performance reports

Key Insights

Gain visibility and insights across your channel marketing and sales activities from content adoption, partner engagement, campaign execution, campaign ROI and more.

Multi-level reports. Evaluate performance from standard and custom reports at several levels - reseller, vendor, distribution partners, vendor regions and global.
Custom dashboards. Design dashboards at multiple levels (partner, vendor, distribution partners, region and global) using a proven analytics tool.
Google Analytics. Embed Google Analytics code to track a single or several partner portals distinguished by language, country, region and more.
Portal analytics. Track and measure partner activity from login to assets view, downloads and execution.
Tableau integration. Create your own high-quality reports with a leading analytics tool, and securely integrate data from other sources including Salesforce.