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header StructuredWeb image

The most comprehensive channel marketing automation platform

The most comprehensive channel marketing automation platform.

Description

The world’s leading enterprise-grade channel marketing automation platform. StructuredWeb provides prominent technology brands like IBM, Google, Zoom, HPE, Dell, TD SYNNEX, Ingram Micro — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.

Media

  • Campaign Automator, unique to StructuredWeb, partners can now activate multi-touch campaigns once, to run over a course of weeks or months. Full campaign automation from one screen within StructuredWeb. All campaigns have full data and reporting for both vendors and partners alike.
  • Unique to StructuredWeb, ChannelGPT is the first and only Channel Content Generation Engine that utilizes generative AI to transform how vendors, distributors, and their channel partners create, translate and distribute customized marketing materials. By automating content creation, ChannelGPT reduces the time and effort required to produce high-quality, tailored marketing materials, enabling vendors to support more partners effectively.
  • With StructuredWeb's drag and drop editor, both vendors and partners can create sales/marketing content directly within our content management tool without having to know HTML/photoshop. No more WYSIWYG. All content is automatically cobranded for partners as well. The Drag and Drop editor enables fast and easy editing and ways our customers can manage content on their own.
  • Unique to StructuredWeb, personalized videos, provide partners with the ability to easily cobrand and customize existing videos with their logo company name and even a short intro or outro video that can be recorded.
  • Provide unique personalized experiences for partners based on their profile (who they are, where they are logging in from, and what they are interested in). Partner Profile Data can be collected and shared automatically to StructuredWeb via SSO. Benefits to this include increase adoption, engagement and retention as all content, languages and information within partners' StructuredWeb experience are tailored specifically to their needs.
  • Guide new and returning users through onboarding and training exercises that accelerate learning and lead to better platform adoption. Track partner activity throughout each step of the smart journey. Incentivize partners with rewards, spiffs, MDF and more to utilize behavior modification. ROI includes increased partner adoption and long term engagement.
  • Offer partners embedded website content syndication to 'own' a piece of real estate directly on the partner site. Ensure that your content is being displayed accurately, and properly from your partners. For partners, they don't have to worry about constantly updating product or company details, as you can manage it properly. One time activate via an iFrame code, and its set it and forget it. Include content like gated assets, lead capture forms, downloadable materials and even videos.
  • Translate all sales/marketing content within StructuredWeb to over 130 languages at the click of a button. This is included at no extra cost Platform UI is also available in 19+ Languages natively.
  • Scale your ability to produce webinars for your channel partners, keep your brand in front of their customers, and drive more demand for your products Produce webinars centrally and provide your partners with a pre/post event marketing engine to drive attendees to a single webinar.

Benefits

SIMPLE AND EASY TO USE PARTNER EXPERIENCE image
SIMPLE AND EASY TO USE PARTNER EXPERIENCE
Simple and easy to use partner experience highlighted by 100% platform customization and partner personalization.

100% FOCUS ON CHANNEL MARKETING image
100% FOCUS ON CHANNEL MARKETING
StructuredWeb’s 100% focus on Channel Marketing allowis us to provide our customers with the best TCMA Platform on the market.
DATA DRIVEN APPROACH TO MAXIMIZE ROI image
DATA DRIVEN APPROACH TO MAXIMIZE ROI
Data driven approach providing customers with analytics to maximize their ROI.
INNOVATIVE AND FORWARD THINKING image
INNOVATIVE AND FORWARD THINKING
StructuredWeb is an industry leader providing powerful tools such as ChannelGPT - the first generative AI tool designed specifically for the channel, video personalization, webinar syndication and much much more!

Resources

StructuredWeb Key Differentiators image

StructuredWeb Key Differentiators

Take a look and see the 8 core and key differentiators between StructuredWeb and our competitors.  This detailed deck takes you through an overview and details about our major differentiators, and include benefits both to vendors and partners.
The Ultimate TCMA Partner Success Guide image

The Ultimate TCMA Partner Success Guide

Your TCMA platform should be the engine that drives partner engagement with demand generation. Our "Ultimate Guide to Partner Success" shares the best practices learned from providing TCMA to many of the leading technology companies in the world over the past 10 years.
The Ultimate Guide to TCMA Platforms image

The Ultimate Guide to TCMA Platforms

Discover the ins-and-outs of the top TCMA solutions and learn why integrating them with PRMs is crucial. Explore features that set them apart from traditional marketing automation, such as cobranding, personalized video, digital advertising, webinars, and social syndication.
TCMA Pretenders and Contenders image

TCMA Pretenders and Contenders

Automation is becoming increasingly necessary, and it's important to learn how to differentiate between high-quality and low-quality channel marketing platforms. Our eBook can help you identify the best options available by comparing their capabilities. Take your time and make informed decisions to stay ahead of the competition.

Technology and Expert Services

Through Channel Marketing Automation

The most comprehensive channel marketing automation platform

Links

Details

Location: New York
Year Founded: 1999
Telephone: +1-888-584-6480

Categories

Links

Details

Location: New York
Year Founded: 1999
Telephone: +1-888-584-6480

Categories