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header StructuredWeb image

The most comprehensive channel marketing automation platform

The most comprehensive channel marketing automation platform.


The world’s leading enterprise-grade channel marketing automation platform. StructuredWeb provides prominent technology brands like IBM, Google, Zoom, HPE, Dell, TD SYNNEX, Ingram Micro — along with many other growing brands — with a powerful, flexible and easy-to-use channel marketing automation platform. Since 1999, StructuredWeb has combined an innovative platform with proven go-to-market strategies and world-class services to deliver a better way to accelerate channel-driven demand generation, strengthen partner engagement and grow channel revenue.


  • Campaign Automator, unique to StructuredWeb, partners can now activate multi-touch campaigns once, to run over a course of weeks or months.

Full campaign automation from one screen within StructuredWeb.

All campaigns have full data and reporting for both vendors and partners alike.
  • Unique to StructuredWeb, ChannelGPT is the first and only Channel Content Generation Engine that utilizes generative AI to transform how vendors, distributors, and their channel partners create, translate and distribute customized marketing materials.

By automating content creation, ChannelGPT reduces the time and effort required to produce high-quality, tailored marketing materials, enabling vendors to support more partners effectively.
  • With StructuredWeb's drag and drop editor, both vendors and partners can create sales/marketing content directly within our content management tool without having to know HTML/photoshop. No more WYSIWYG.

All content is automatically cobranded for partners as well.

The Drag and Drop editor enables fast and easy editing and ways our customers can manage content on their own.
  • Unique to StructuredWeb, personalized videos, provide partners with the ability to easily cobrand and customize existing videos with their logo company name and even a short intro or outro video that can be recorded.
  • Provide unique personalized experiences for partners based on their profile (who they are, where they are logging in from, and what they are interested in).

Partner Profile Data can be collected and shared automatically to StructuredWeb via SSO.

Benefits to this include increase adoption, engagement and retention as all content, languages and information within partners' StructuredWeb experience are tailored specifically to their needs.
  • Guide new and returning users through onboarding and training exercises that accelerate learning and lead to better platform adoption.

Track partner activity throughout each step of the smart journey.

Incentivize partners with rewards, spiffs, MDF and more to utilize behavior modification. 

ROI includes increased partner adoption and long term engagement.
  • Offer partners embedded website content syndication to 'own' a piece of real estate directly on the partner site.  Ensure that your content is being displayed accurately, and properly from your partners.

For partners, they don't have to worry about constantly updating product or company details, as you can manage it properly.

One time activate via an iFrame code, and its set it and forget it.

Include content like gated assets, lead capture forms, downloadable materials and even videos.
  • Translate all sales/marketing content within StructuredWeb to over 130 languages at the click of a button.  This is included at no extra cost  

Platform UI is also available in 19+ Languages natively.
  • Scale your ability to produce webinars for your channel partners, keep your brand in front of their customers, and drive more demand for your products
Produce webinars centrally and provide your partners with a pre/post event marketing engine to drive attendees to a single webinar.


Simple and easy to use partner experience highlighted by 100% platform customization and partner personalization.

StructuredWeb’s 100% focus on Channel Marketing allowis us to provide our customers with the best TCMA Platform on the market.
Data driven approach providing customers with analytics to maximize their ROI.
StructuredWeb is an industry leader providing powerful tools such as ChannelGPT - the first generative AI tool designed specifically for the channel, video personalization, webinar syndication and much much more!


Technology and Expert Services


Location: New York
Year Founded: 1999
Telephone: +1-888-584-6480


Location: New York
Year Founded: 1999
Telephone: +1-888-584-6480